The impact of culture and gender on web sites: an empirical study
ACM SIGMIS Database
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
International Journal of Human-Computer Studies
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
International Journal of Human-Computer Studies
Economic and subjective measures of the perceived value of aesthetics and usability
ACM Transactions on Computer-Human Interaction (TOCHI)
Homepage aesthetics: The search for preference factors and the challenges of subjectivity
Interacting with Computers
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
Aesthetics and credibility in web site design
Information Processing and Management: an International Journal
Gender differences in computer attitudes: Does the school matter?
Computers in Human Behavior
Visual complexity and aesthetic perception of web pages
Proceedings of the 26th annual ACM international conference on Design of communication
Towards a theory of user judgment of aesthetics and user interface quality
ACM Transactions on Computer-Human Interaction (TOCHI)
The role of context in perceptions of the aesthetics of web pages over time
International Journal of Human-Computer Studies
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
Visual complexity of websites: Effects on users' experience, physiology, performance, and memory
International Journal of Human-Computer Studies
Designing product listing pages-Effects on sales and users' cognitive workload
International Journal of Human-Computer Studies
Inferring relations between color and emotional dimensions of a web site using bayesian networks
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
HCII'11 Proceedings of the 14th international conference on Human-computer interaction: design and development approaches - Volume Part I
Computers in Human Behavior
International Journal of Human-Computer Studies
Linking objective web-design factors to facets of subjective aesthetic perception
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
How will the use of graphics affect visual aesthetics? A user-centered approach for web page design
International Journal of Human-Computer Studies
A quality evaluation model for the design quality of online shopping websites
Electronic Commerce Research and Applications
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Picture perfect: Girls' and boys' preferences towards visual complexity in children's websites
Computers in Human Behavior
Hi-index | 0.00 |
In recent years the aesthetic appearance of user-interfaces has become a topic of increasing interest in the field of human-computer interaction (HCI). At the same time, it is well known that there are gender-specific effects in HCI. The present study investigates the effect of web page symmetry by taking gender differences into account. A total of 60 people (30 male, 30 female) participated in a laboratory experiment, where 20 website startpages had to be rated regarding symmetry, intuitive beauty, classical and expressive aesthetics. Results show that vertical symmetry is an important factor in aesthetic website design. It has an impact on intuitive straightforward beauty appraisals and on classical and expressive aesthetics judgments. Asymmetrically designed web pages were considered to be less beautiful and achieved lower scores on the classical and expressive dimensions. Moreover, the study indicates that the symmetry effect only occurs among male participants: only men react unfavorably to asymmetrically designed websites, whereas women's judgments are not influenced by symmetry. These findings should be taken into consideration by website designers, especially when they aim to design for target audience consisting of a majority of a certain gender.