Linking objective web-design factors to facets of subjective aesthetic perception

Authors:
Mirjam Seckler;Alexandre N. Tuch
Affiliations:
University of Basel, Basel, Switzerland;University of Basel, Basel, Switzerland
Venue:
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
Year:
2012

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Abstract

The present study examined how objective design factors of a website such as bilateral symmetry, color hue, color saturation, and color brightness can be linked to different facets of subjective aesthetic perception. Our results from multiple online studies suggest that each design factor affects the facets of the Visual Aesthetics of Website Inventory [4] in a different way. Our findings may help designers to systematically target specific facets of visual aesthetics.