Objective and subjective measures of visual aesthetics of website interface design: the two sides of the coin

Authors:
Ahamed Altaboli;Yingzi Lin
Affiliations:
Mechanical and Industrial Engineering Department, Northeastern University, Boston, MA and Industrial and Manufacturing Systems, Engineering Department, University of Garyounis, Benghazi, Libya;Mechanical and Industrial Engineering Department, Northeastern University, Boston, MA
Venue:
HCII'11 Proceedings of the 14th international conference on Human-computer interaction: design and development approaches - Volume Part I
Year:
2011

Citing 16
Cited 2

Apparent usability vs. inherent usability: experimental analysis on the determinants of the apparent usability

CHI '95 Conference Companion on Human Factors in Computing Systems
Aesthetics and apparent usability: empirically assessing cultural and methodological issues

Proceedings of the ACM SIGCHI Conference on Human factors in computing systems
Evaluating interface esthetics

Knowledge and Information Systems
Modelling interface aesthetics

Information Sciences: an International Journal
Gestalt theory in visual screen design: a new look at an old subject

CRPIT '02 Proceedings of the Seventh world conference on computers in education conference on Computers in education: Australian topics - Volume 8
Assessing dimensions of perceived visual aesthetics of web sites

International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Computational modeling and experimental investigation of effects of compositional elements on interface and design aesthetics

International Journal of Human-Computer Studies
Evaluating the consistency of immediate aesthetic perceptions of web pages

International Journal of Human-Computer Studies
Visual complexity and aesthetic perception of web pages

Proceedings of the 26th annual ACM international conference on Design of communication
Towards a theory of user judgment of aesthetics and user interface quality

ACM Transactions on Computer-Human Interaction (TOCHI)
Visual complexity of websites: Effects on users' experience, physiology, performance, and memory

International Journal of Human-Computer Studies
Computational models and experimental investigations of effects of balance and symmetry on the aesthetics of text-overlaid images

International Journal of Human-Computer Studies
Generation Y, web design, and eye tracking

International Journal of Human-Computer Studies
Facets of visual aesthetics

International Journal of Human-Computer Studies
Symmetry and aesthetics in website design: It's a man's business

Computers in Human Behavior
Preference ranking of screen layout principles

BCS '10 Proceedings of the 24th BCS Interaction Specialist Group Conference

Linking objective web-design factors to facets of subjective aesthetic perception

Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
The evaluation of interface aesthetics

Proceedings of the International Conference on Multimedia, Interaction, Design and Innovation

Quantified Score

Hi-index	0.00

Visualization

Abstract

The main purpose of this study is to compare objective layout-based measures of visual aesthetics with subjective questionnaire-based measures. Correlation analysis was used to carry out the comparison. Values for the tested objective measures were calculated for forty-two web pages already used in a previous study, for which subjective questionnaire scores (classical/expressive and VisA WI) were already available. Results showed significant correlations between many of the tested objective screen layout-based measures and subjective questionnaire-based measures related to order and layout of the screen. These findings suggest that the objective layout-based measures tested in this study can be used for overall assessments of visual aesthetics of websites and particularly for assessing aesthetic aspects related to the classical and the simplicity dimensions of website aesthetics.