User expectations for the location of web objects
CHI '01 Extended Abstracts on Human Factors in Computing Systems
User Satisfaction, Aesthetics and Usability: Beyond Reductionism
Proceedings of the IFIP 17th World Computer Congress - TC13 Stream on Usability: Gaining a Competitive Edge
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
International Journal of Human-Computer Studies
Are people drawn to faces on webpages?
CHI '09 Extended Abstracts on Human Factors in Computing Systems
HCII'11 Proceedings of the 14th international conference on Human-computer interaction: design and development approaches - Volume Part I
From gaze plots to eye fixation patterns using a clustering method based on Hausdorff distances
23rd French Speaking Conference on Human-Computer Interaction
International Journal of Electronic Commerce
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
International Journal of Electronic Commerce
Predicting whether users view dynamic content on the world wide web
ACM Transactions on Computer-Human Interaction (TOCHI)
SERPs and ads on mobile devices: an eye tracking study for generation y
UAHCI'13 Proceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 2
Using eye-tracking to test and improve website design
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: design philosophy, methods, and tools - Volume Part I
The relationship between preference and stare duration on bicycle
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
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Generation Y (age 18-31) is a very large and economically powerful generation, containing eighty-two million people and spending $200 billion annually. It is not surprising that companies are interested in gaining the patronage of this group, particularly via the web. Surprisingly, very little research into making web pages appealing to this important demographic has been done. This paper addresses this need through two separate studies. The first, an online survey, provides evidence that our proposed score for predicting the visual appeal of web pages reflects the self report measure of what pages Generation Y likes. To refine these findings, an eye tracking study is conducted using the pages that were most and least liked in Study I. Participants' eye movement is tracked while browsing these pages, providing evidence of what attracts their attention. The results of these two studies suggest that Generation Y may prefer pages that include a main large image, images of celebrities, little text, and a search feature. This research has important implications.