CUU '00 Proceedings on the 2000 conference on Universal Usability
Explaining effects of eye gaze on mediated group conversations:: amount or synchronization?
CSCW '02 Proceedings of the 2002 ACM conference on Computer supported cooperative work
User Satisfaction, Aesthetics and Usability: Beyond Reductionism
Proceedings of the IFIP 17th World Computer Congress - TC13 Stream on Usability: Gaining a Competitive Edge
Leonardo's Laptop: Human Needs and the New Computing Technologies
Leonardo's Laptop: Human Needs and the New Computing Technologies
Web usability and age: how design changes can improve performance
CUU '03 Proceedings of the 2003 conference on Universal usability
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Does positive affect influence the effective usage of a Decision Support System?
Decision Support Systems
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
Mustering Consent: Government-Sponsored Virtual Communities and the Incentives for Buy-in
International Journal of Electronic Commerce
Generation Y: Understanding the Trend and Planning for the Impact
COMPSAC '08 Proceedings of the 2008 32nd Annual IEEE International Computer Software and Applications Conference
The trail less traveled: making computing labs usable by removing barriers
Proceedings of the 36th annual ACM SIGUCCS fall conference: moving mountains, blazing trails
Pay-Per-Action Model for On-line Advertising
International Journal of Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Attributes of Web Site Usability: A Study of Web Users with the Repertory Grid Technique
International Journal of Electronic Commerce
Efficiency, Trust, and Visual Appeal: Usability Testing through Eye Tracking
HICSS '10 Proceedings of the 2010 43rd Hawaii International Conference on System Sciences
Generation Y, web design, and eye tracking
International Journal of Human-Computer Studies
Does ad blindness on the web vary by age and gender?
CHI '13 Extended Abstracts on Human Factors in Computing Systems
SERPs and ads on mobile devices: an eye tracking study for generation y
UAHCI'13 Proceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 2
Search results pages and competition for attention theory: an exploratory eye-tracking study
HCI International'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction design - Volume Part I
Young adult health promotion: supporting research design with eye-tracking methodologies
HCI International'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction for health, safety, mobility and complex environments - Volume Part II
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The baby boom generation, born from 1946 to 1964, and Generation Y, born from 1977 to 1990, form two important groups of online users in terms of numbers and economic impact. Understanding their Web preferences is of great importance to companies, particularly because the literature suggests that these generations may differ in how they view Web pages and in what they find visually pleasing. To this end, a laboratory experiment examined users' reactions to a set of home pages. Users' reactions were captured using self-report measures and eye tracking, which recorded fixations. Overall, both generations reported similar aesthetic preferences, and both generations preferred pages that had images and little text. However, the two generations also displayed different online viewing behavior and preferences. For instance, eye-tracking data revealed that baby boomers had significantly more fixations and that their fixations covered more of the pages (e.g., headers, main body, sidebars) than those of Generation Yers. In addition, baby boomers reported a significantly higher tolerance for having more Web components on a page. These results suggest that Generation Yers will be more likely than baby boomers to miss key information if a Web page fails to present that information using a limited number of clear focal points that are located above the fold of the page. The relationship observed between viewing behavior and visual appeal supports the importance of aesthetics in usability research. Moreover, this research suggests that companies targeting either generation could benefit from being mindful of the visual appeal of their Web site.