Explaining effects of eye gaze on mediated group conversations:: amount or synchronization?
CSCW '02 Proceedings of the 2002 ACM conference on Computer supported cooperative work
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Journal of Management Information Systems
Visual hierarchy and viewing behavior: an eye tracking study
HCII'11 Proceedings of the 14th international conference on Human-computer interaction: design and development approaches - Volume Part I
International Journal of Electronic Commerce
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The World Wide Web plays a central role in many aspects of our modern life. In particular, using search engines to access information about products and services has become an integral part of our day-to-day activities. In this study we look at users' viewing behavior on search engine results pages (SERPs) through the lens of competition for attention theory. While this theory has been used for examining consumer behavior on e-commerce websites, little work has been done to test this theory for viewing behavior on SERPs. We use eye tracking data to analyze viewing behavior. The results show that viewing behavior can have an impact on a user experience and effective search, providing theoretical direction for studying the viewing behavior of SERPs.