User Satisfaction, Aesthetics and Usability: Beyond Reductionism
Proceedings of the IFIP 17th World Computer Congress - TC13 Stream on Usability: Gaining a Competitive Edge
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Foundations of a pattern language based on Gestalt principles
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Eye tracking to identify strategies used by readers seeking information from on-line texts
Proceedings of the 13th Eurpoean conference on Cognitive ergonomics: trust and control in complex socio-technical systems
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Are people drawn to faces on webpages?
CHI '09 Extended Abstracts on Human Factors in Computing Systems
Search results pages and competition for attention theory: an exploratory eye-tracking study
HCI International'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction design - Volume Part I
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Empirical evidence suggests that users often exhibit a viewing pattern that favors the top and left sides of web pages. This viewing pattern may cause users to miss a great deal of information. Grounded in the model of visual hierarchy, this study examines the impact of visual complexity on how users view a page. The results show that users' viewing pattern in our study was more scattered than those reported in previous studies, which used pages with a relatively less complex visual hierarchy. We also examined the impact of browsing and information retrieval on viewing pattern. Such an investigation can provide insight for the design of homepages that can effectively serve both those who browse and those who retrieve information. The results also show that eye tracker can serve as a valuable tool for designers to develop and test new designs.