The relationship between preference and stare duration on bicycle

Authors:
Jin-Han Tseng;Ding-Bang Luh;Zhi-Hong Liang
Affiliations:
National Cheng Kung University, Taiwan;National Cheng Kung University, Taiwan;Cycling & Health Tech Industry R&D Center, Taiwan
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
Year:
2013

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Abstract

Take bicycle industry as an example, the purpose of this research is to investigate the preference of consumer. With the using of eye-tracker, we expect to discover the relationship between preference of product form and the focus region of eye sight. With the help of eye-track technique and questionnaire research, this research aims to investigate the key design factor in bicycle design that influences customers' preference the most. According to the physical data of eye-tracker in this research, designers could make a better inference when doing redesign. Instead of starting all over again, changing the little part of an object may have a better chance to enhance overall preference. Hence, the time spent in production and redesign will be reduced. The result shows that there is a high correlation between preference and stare duration, in addition, frame of bicycle is the part that customer consider the most when they were asked to make decision. This result advice that if designers just want to change little part of bicycle but reach a higher return, they can focus on the frame especially the top tube and the down tube.