Preference ranking of screen layout principles

Authors:
Carolyn Salimun;Helen C. Purchase;David R. Simmons;Stephen Brewster
Affiliations:
University of Glasgow, Glasgow, United Kingdom;Aalto University and University of Helsinki, Glasgow, United Kingdom;Aalto University and University of Helsinki, United Kingdom;Aalto University and University of Helsinki, United Kingdom
Venue:
BCS '10 Proceedings of the 24th BCS Interaction Specialist Group Conference
Year:
2010

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Abstract

This paper presents the results of a study on the preference ranking of six layout principles (Cohesion, Economy, Regularity, Sequence, Symmetry, and Unity). Preference judgments were conducted using a forced-choice paired comparisons method. The findings of the present study indicate that, contrary to suggestions in previous literature, an interface was most preferred when it found that the layout principles of Symmetry and Cohesion were more influential than the other layout principles. Further research is needed to identify other aesthetics factors which might influence preferences, and establish appropriate design guidelines