Believe it or not: factors influencing credibility on the Web
Journal of the American Society for Information Science and Technology
Web credibility research: a method for online experiments and early study results
CHI '01 Extended Abstracts on Human Factors in Computing Systems
Measuring user perceptions of web site reputation
Information Processing and Management: an International Journal
Affect and machine design: Lessons for the development of autonomous machines
IBM Systems Journal
Perceptions of credibility of scholarly information on the web
Information Processing and Management: an International Journal
Visual complexity and aesthetic perception of web pages
Proceedings of the 26th annual ACM international conference on Design of communication
An Analysis of Visual and Presentation Factors Influencing the Design of E-commerce Web Sites
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 03
Good visual aesthetics equals good web accessibility
ACM SIGACCESS Accessibility and Computing
The Assessment of Credibility of e-Government: Users' Perspective
Proceedings of the Symposium on Human Interface 2009 on Human Interface and the Management of Information. Information and Interaction. Part II: Held as part of HCI International 2009
The effect of aesthetics on web credibility
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
Journal of the American Society for Information Science and Technology
Symmetry and aesthetics in website design: It's a man's business
Computers in Human Behavior
The impact of user experience levels on web credibility judgments
Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47
Crowdsourcing credibility: the impact of audience feedback on web page credibility
Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem - Volume 47
Evaluating the visual quality of web pages using a computational aesthetic approach
Proceedings of the fourth ACM international conference on Web search and data mining
Using SERVQUAL to assess the quality of e-learning experience
Computers in Human Behavior
Crucial web usability factors of 36 industries for students: a large-scale empirical study
Electronic Commerce Research
Normative influences on thoughtful online participation
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The interplay between web aesthetics and accessibility
The proceedings of the 13th international ACM SIGACCESS conference on Computers and accessibility
Journal of Network and Computer Applications
From death to final disposition: roles of technology in the post-mortem interval
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Computers in Human Behavior
International Journal of Human-Computer Studies
On credibility improvements for automotive navigation systems
Personal and Ubiquitous Computing
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Web sites often provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either stay or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment about the site's credibility. This study explores the possible link between page aesthetics and a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic treatment was judged as having higher credibility. We call this the amelioration effect of visual design and aesthetics on content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.