Formal features of cyberspace: relationships between Web page complexity and site traffic
Journal of the American Society for Information Science - Speical issue on integrating mutiple overlapping metadata standards
Empirically validated web page design metrics
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Modelling interface aesthetics
Information Sciences: an International Journal
Recursive X-Y cut using bounding boxes of connected components
ICDAR '95 Proceedings of the Third International Conference on Document Analysis and Recognition (Volume 2) - Volume 2
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Feature congestion: a measure of display clutter
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Homepage aesthetics: The search for preference factors and the challenges of subjectivity
Interacting with Computers
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
Journal of Management Information Systems
Visual complexity and aesthetic perception of web pages
Proceedings of the 26th annual ACM international conference on Design of communication
Towards a theory of user judgment of aesthetics and user interface quality
ACM Transactions on Computer-Human Interaction (TOCHI)
Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty
Journal of Management Information Systems
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Visual complexity of websites: Effects on users' experience, physiology, performance, and memory
International Journal of Human-Computer Studies
Colour appeal in website design within and across cultures: A multi-method evaluation
International Journal of Human-Computer Studies
Symmetry and aesthetics in website design: It's a man's business
Computers in Human Behavior
Aesthetic Image Classification for Autonomous Agents
ICPR '10 Proceedings of the 2010 20th International Conference on Pattern Recognition
ACM Transactions on Computer-Human Interaction (TOCHI)
Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces
ACM Transactions on Computer-Human Interaction (TOCHI)
Bricolage: example-based retargeting for web design
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Studying aesthetics in photographic images using a computational approach
ECCV'06 Proceedings of the 9th European conference on Computer Vision - Volume Part III
International Journal of Human-Computer Studies
Voyant: generating structured feedback on visual designs using a crowd of non-experts
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
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Users make lasting judgments about a website's appeal within a split second of seeing it for the first time. This first impression is influential enough to later affect their opinions of a site's usability and trustworthiness. In this paper, we demonstrate a means to predict the initial impression of aesthetics based on perceptual models of a website's colorfulness and visual complexity. In an online study, we collected ratings of colorfulness, visual complexity, and visual appeal of a set of 450 websites from 548 volunteers. Based on these data, we developed computational models that accurately measure the perceived visual complexity and colorfulness of website screenshots. In combination with demographic variables such as a user's education level and age, these models explain approximately half of the variance in the ratings of aesthetic appeal given after viewing a website for 500ms only.