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MIS Quarterly
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ACM SIGMIS Database
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Information Systems Research
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Information Systems Research
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Information Systems Research
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
Determining Success for Different Website Goals
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Sensation seeking and e-shoppers
Electronic Commerce Research
Customer Loyalty in e-Commerce Settings: An Empirical Study
Electronic Markets
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Electronic Commerce Research
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Electronic Commerce Research
Critical review of the e-loyalty literature: a purchase-centred framework
Electronic Commerce Research
Evaluating the performance of demographic targeting using gender in sponsored search
Information Processing and Management: an International Journal
Real e-customer behavioural responses to free delivery and free returns
Electronic Commerce Research
Consumer shopping behaviour on the Internet: insights from Malaysia
Electronic Commerce Research
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This study approaches the question of whether on-line shopping preferences differ from a gender perspective. Data is collected by the means of an on-line survey (n=170) in which male and female on-line shoppers rank the importance of various features that have an impact on their shopping experience. The results show no gender differences at the construct level. However, when comparing the ranking of individual features some statistically significant differences exist. Males, for example, rank accurate description of products and fair pricing significantly more important than females. Females on the other hand consider return labels significantly more important than their male counterparts. The implications for research are twofold. First, the study provides additional insights into on-line shopping preferences from a gender perspective. Second, the study demonstrates that significant differences might not show on the construct level but only when features are individually compared with each other. The implication for practice is to help businesses enhance their on-line shopping platforms to better consider the particular needs of male and female on-line shoppers.