Sensation seeking and e-shoppers

Authors:
Jesús Manuel López-Bonilla;Luis Miguel López-Bonilla
Affiliations:
Departamento de Administración de Empresas y Marketing, Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Seville, Spain 41018;Departamento de Administración de Empresas y Marketing, Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Seville, Spain 41018
Venue:
Electronic Commerce Research
Year:
2008

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Abstract

The concept of sensation seeking has been extensively researched. However, a few studies have been carried out on the relationship between sensation seeking and e-commerce. More specifically, it studied the purchase of leisure products, which usually have a higher frequency of purchase on the Internet. With this in mind, the Brief Sensation Seeking Scale (BSSS) created by Hoyle et al. (Pers. Individ. Differ. 32:401---414, 2002) is used, which adapts items from the SSS-V (Zuckerman et al., J. Consult. Clin. Psychol. 46:139---149, 1978). The results, based on a sample of 393 participants, explain that significant differences exist between e-shoppers and non-e-shoppers of leisure products with respect to the subscale of thrill and adventure seeking. Also, it is observed that there are significant differences between shoppers and non-shoppers only with women.