Communications of the ACM - Mobile computing opportunities and challenges
Technologies for Trust in Electronic Commerce
Electronic Commerce Research
Literature derived reference models for the adoption of online shopping
Information and Management
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
What keeps online customers repurchasing through the internet?
ACM SIGecom Exchanges
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
Information and Management
The effect of Internet general privacy concern on customer behavior
Electronic Commerce Research
Sensation seeking and e-shoppers
Electronic Commerce Research
Gender-specific on-line shopping preferences
Electronic Commerce Research
Rule-based personalized comparison shopping including delivery cost
Electronic Commerce Research and Applications
The adoption and concerns of e-finance in Malaysia
Electronic Commerce Research
Electronic Commerce Research
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Shopping on the Internet enables consumers to search for information on products or services and make purchases through direct interaction with online retailers. This study investigates consumer shopping behaviour on the Internet based on four aspects, i.e. the Internet marketing environment, product characteristics, familiarity, and promotional offers. The impact of influencing factors was checked by questionnaire survey, which was then processed and evaluated. Two hundred randomly selected respondents (students and employees in a public higher learning institution in the Federal Territory of Labuan, Malaysia) participated in the survey. Multiple regression analysis was used as a statistical measure to determine the most influential relationship aspect among a series of independent variables of consumer shopping on the Internet. The results revealed that familiarity has a great influence on consumer shopping on the Internet, followed by promotional offers. The assimilation of these aspects, and the empirical examination of the factors that influence consumer shopping on the Internet, advanced understanding of these constructs and their link to dynamic technology deployment for shopping. The paper suggests managerially actionable implications, and future research directions.