ICIS '00 Proceedings of the twenty first international conference on Information systems
A Study of Influencing Factors for Repurchase Intention in Internet Shopping Malls
IPDPS '03 Proceedings of the 17th International Symposium on Parallel and Distributed Processing
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
The antecedents of consumers' loyalty toward internet service providers
Information and Management
Proceedings of the ninth international conference on Electronic commerce
Can affective factors contribute to explain continuance intention of web-based services?
Proceedings of the 11th International Conference on Electronic Commerce
Electronic Commerce Research and Applications
Proceedings of the 2012 Joint International Conference on Human-Centered Computer Environments
Consumer shopping behaviour on the Internet: insights from Malaysia
Electronic Commerce Research
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Factors affecting the intention of purchasing online have been investigated for many years. On the other hand, the question of what keeps online customers repurchasing through the Internet has rarely been examined. By expanding the existing customer satisfaction/continuance model based on the expectation-confirmation model, this study aims to provide a theoretical model that can support technical, business, and consumer issues involved in online repurchasing. The results of an online questionnaire of 1,215 Japanese online customers pointed out that not only basic factors of confirmation, satisfaction, perceived usefulness, and perceived incentives, but a new factor, customer loyalty, are factors significantly influencing the online customers' intention to repeat purchase through the Internet. This study sheds light on the development of online incentive technology and the means of enhancing customer loyalty to promote online repurchasing.