Etravel and Tourism: Marketing and Management Techniques
Etravel and Tourism: Marketing and Management Techniques
Non-public and public online community participation: Needs, attitudes and behavior
Electronic Commerce Research
Information and Communication Technologies in Tourism 2006: Proceedings of the International Conference in Lausanne, Switzerland, 2006
Sensation seeking and e-shoppers
Electronic Commerce Research
Information and Communication Technologies in Support of the Tourism Industry
Information and Communication Technologies in Support of the Tourism Industry
Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking
Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking
Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology
Gender differences in consumers' perception of online consumer reviews
Electronic Commerce Research
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Electronic Commerce Research
Electronic Commerce Research
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Lately, the online social media have revolutionized communications and consequently the marketing of tourism destinations and businesses. The area is rapidly evolving and the challenges and opportunities arising from it for tourism industry are already apparent. Electronic word-of-mouth (e-WOM) and online reviews/recommendations are increasingly used regarding tourism services that are high involvement services. The purpose of the present study is to develop a conceptual framework for understanding the foundations of digital communication and empirically investigate its validity by examining the factors influencing the tourism consumer behavior. This study adopts a conceptual model of e-WOM and explores the use of Twitter by the tourists. Findings revealed the factors affecting tourists' decision-making and indicated that this social medium is not a panacea; it is another marketing channel to be wisely used in integrated communications marketing of tourism services.