The dual approach to the value of information: an appraisal of use and exchange values
Information Processing and Management: an International Journal
Experiments and analysis of information use and value in a decision-making context
Journal of the American Society for Information Science
Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Responsive pricing in the Internet
Internet economics
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
A proposal for valuing information and instrumental goods
ICIS '99 Proceedings of the 20th international conference on Information Systems
The evolution of user behavior in a computerized conferencing system
Communications of the ACM
Believe it or not: factors influencing credibility on the Web
Journal of the American Society for Information Science and Technology
Judgement of information quality and cognitive authority in the Web
Journal of the American Society for Information Science and Technology
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
E-Service: New Directions in Theory and Practice
E-Service: New Directions in Theory and Practice
Value Added Processes in Information Systems
Value Added Processes in Information Systems
Developing and validating an instrument for measuring user-perceived web quality
Information and Management
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
The effects of time pressure and completeness of information on decision making
Journal of Management Information Systems
Contingency Pricing for Information Goods and Services Under Industrywide Performance Standard
Journal of Management Information Systems
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
User Expectations and Rankings of Quality Factors in Different Web Site Domains
International Journal of Electronic Commerce
Journal of Management Information Systems
Journal of Management Information Systems
Relating Collaborative Technology Use to Teamwork Quality and Performance: An Empirical Analysis
Journal of Management Information Systems
User acceptance of hedonic information systems
MIS Quarterly
Troubles with information overload-Moving from quantity to quality in information provision
International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
Theoretical views on the potential shopper response to RFID item tagging
International Journal of Business Information Systems
The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchase
International Journal of Electronic Commerce
Moderated Online Communities and Quality of User-Generated Content
Journal of Management Information Systems
Seller Strategies for Differentiation in Highly Competitive Online Auction Markets
Journal of Management Information Systems
Seller Strategies for Differentiation in Highly Competitive Online Auction Markets
Journal of Management Information Systems
Examining the impact of rich media on consumer willingness to pay in online stores
Electronic Commerce Research and Applications
An investigation of the smartphone user's in-game purchase intention
International Journal of Mobile Communications
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Providing profitable online content has been an elusive goal, challenging many companies such as the New York Times, Disney/ABC/ESPN, and Microsoft/Slate. Charging for content has been hit-or-miss, attributable to a lack of generally applicable models of information value. Previous studies in the management information systems literature emphasized extrinsically motivated content (addressing tangible gains), while many sites target intrinsic goals such as entertainment or education. This study examines potential factors influencing willingness to pay for intrinsically motivated online content. Data from 392 college students indicate that even when analyzing content whose potential rewards are intangible and nonquantifiable, potential consumers focus on "expected benefits" as the main antecedent for willingness to pay. Other antecedents, such as perceived quality and provider reputation, only affected willingness to pay indirectly through expected benefits. Researchers are offered a baseline model for future study, and practitioners are advised to provide initial visitors a clear message about benefits of use to entice them to pay for content.