Extending the TAM for a World-Wide-Web context
Information and Management
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Information Systems Research
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
Extending the TAM for a t-commerce
Information and Management
International Journal of Human-Computer Studies
Hi-index | 12.05 |
This study investigated factors affecting travelers' usage intentions of in-vehicle GPS products and examined the moderating effect of personal innovativeness on the relationship between attitude and behavior intention. Based upon technology acceptance model (TAM) and unique features of GPS devices, a self-administered questionnaire was designed and used to collect empirical data. The results obtained from hierarchical regressions revealed that (1) perceived ease of use has a significant positive effect on perceived usefulness; (2) all perceived usefulness, perceived enjoyment and perceived ease of use have significant positive effects on attitude toward usage; (3) attitude toward usage has also a significant positive effect on behavior intention, and (4) personal innovativeness is found to moderate the relationship between attitude and behavior intention. The implications of findings were discussed.