International Journal of Man-Machine Studies
Extending the TAM for a World-Wide-Web context
Information and Management
Interactive Communications: New Technologies and Future Directions
Interactive Communications: New Technologies and Future Directions
Multivariate Statistical Methods: A First Course
Multivariate Statistical Methods: A First Course
The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifesto: The End of Business as Usual
Effect of store design on consumer purchases: an empirical study of on-line bookstores
Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
An empirical study of the effects of interactivity on web user attitude
International Journal of Human-Computer Studies
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
The development of initial trust in an online company by new customers
Information and Management
Extended technology acceptance model of internet utilization behavior
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Improving the quality of online presence through interactivity
Information and Management
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
International Journal of Human-Computer Studies
The role of exogenous factors in technology acceptance: the case of object-oriented technology
Information and Management
A motivational model of microcomputer usage
Journal of Management Information Systems
Extending the TAM for a t-commerce
Information and Management
SPSS for Introductory Statistics: Use and Interpretation
SPSS for Introductory Statistics: Use and Interpretation
A meta-analysis of the technology acceptance model
Information and Management
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
Journal of Management Information Systems
Interacting with hypertext: a meta-analysis of experimental studies
Human-Computer Interaction
Trust and TAM in online shopping: an integrated model
MIS Quarterly
What makes consumers buy from Internet? A longitudinal study of online shopping
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Professorial collaborations via CMC: Interactional dialectics
Computers in Human Behavior
Task-technology fit and user acceptance of online auction
International Journal of Human-Computer Studies
Examining mobile banking user adoption from the perspectives of trust and flow experience
Information Technology and Management
Understanding continuance usage of mobile services
International Journal of Mobile Communications
Understanding the effect of flow on user adoption of mobile games
Personal and Ubiquitous Computing
Journal of Theoretical and Applied Electronic Commerce Research
Exploring the relationship between technology acceptance model and usability test
Information Technology and Management
Electronic Commerce Research
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Computer Mediated Environments (CMEs) allow people to communicate and interact electronically, either synchronously or asynchronously, their key characteristic being online interactivity. This study attempts to provide a better understanding of communication behavior in CMEs, the study objective being to investigate the effects of the level of interactivity on web users' attitudes and intentions towards the use of online communication tools. It tests constructs based on system characteristics (interactivity), extrinsic motivation (the Technology acceptance model), and intrinsic motivation (Flow theory) in an integrated theoretical framework for online communication behavior. This study demonstrates the development of a reliable and valid measure to capture several critical constructs in order to understand online communication behavior. Questionnaires were placed on the website for voluntary participants who use online communication tools to complete. The statistical results revealed that attitude and behavioral intention are directly affected by users' internal and external motivation, and are indirectly affected by interactivity through the perceived ease of use, perceived usefulness, and flow experience. This shows that interactivity is an important element of web-based information technology for absorbing users, and is not only mediated by task-oriented (external) motivation but also entertainment-oriented (internal) motivation.