International Journal of Man-Machine Studies
The global diffusion of the Internet: patterns and problems
Communications of the ACM
Adoption intention in GSS: relative importance of beliefs
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
Why do individuals use computer technology?: a Finnish case study
Information and Management
Internet and Web use in the U.S.
Communications of the ACM
Web sites of the Fortune 500 companies: facing customers through home pages
Information and Management
The antecedents and consequents of user perceptions in information technology adoption
Decision Support Systems
Extending the TAM for a World-Wide-Web context
Information and Management
Factors influencing the adoption of Internet banking
Journal of the AIS
The impact of culture and gender on web sites: an empirical study
ACM SIGMIS Database
Internet Business Models: Texts and Cases
Internet Business Models: Texts and Cases
Understanding Post-Adoption Behavior in the Context of Online Services
Information Systems Research
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
An empirical study of smart card technology
Information and Management
Implementation of electronic data interchange: an innovation diffusion perspective
Journal of Management Information Systems - Special section: Strategic and competitive information systems
International Journal of Electronic Commerce
Journal of Management Information Systems
Users and uses of the internet: The case of Singapore
International Journal of Information Management: The Journal for Information Professionals
Business use of the world-wide web
International Journal of Information Management: The Journal for Information Professionals
Electronic Commerce and the Internet: Issues, Problems, and Perspectives
International Journal of Information Management: The Journal for Information Professionals
m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences
Computers in Human Behavior
Factors influencing the use of portals on mobile internet devices
International Journal of Mobile Communications
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The evolution of the internet has made online portals a popular means of surfing the internet. In internet commerce, understanding the post-adoption behaviour of users of online portals can help enterprises to attract new users and retain existing customers. For predicting continued use intentions, this empirical study focused on applying and modifying the diffusion of innovation (DOI) theory to explore the use of a Chinese web portal (Yahoo-Kimo). The empirical results indicate that each of the innovation characteristics (compatibility, relative advantage, complexity and playfulness) significantly affect the continued use intentions of adopters. In determining continued use intentions, males were more influenced by relative advantage than females, while females were more influenced by perceived playfulness than males. Compatibility is the strongest factor to influence both male and female adopters' continued use intentions for online portals.