Gender and computing: a decade of change?
Computers & Education
Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web
WWW7 Proceedings of the seventh international conference on World Wide Web 7
The technology acceptance model and the World Wide Web
Decision Support Systems
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Communications of the ACM - A game experience in every application
An empirical investigation of student acceptance of course websites
Computers & Education
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
Exploring factors affecting the adoption of mobile commerce in Singapore
Telematics and Informatics
Information and Management
Information and Management
A meta-analysis of the technology acceptance model
Information and Management
Adoption of internet banking: an empirical study in Hong Kong
Decision Support Systems
Overcoming barriers to the successful adoption of mobile commerce in Singapore
International Journal of Mobile Communications
Information and Management
Analysis of users and non-users of smartphone applications
Telematics and Informatics
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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Using a technology acceptance model (TAM) and uses and gratification theory (U&G) as primary theories, this exploratory study investigates what factors promote or hinder the use of video sharing websites. Theoretically, this study attempts to examine the integration of TAM and U&G with other perceptions of video sharing sites and consumer characteristics. Practically, the investigation provides video sharing websites with insights into the appeal of their sites to audiences. In addition, this study may help offline video media counter the threats from the drastic growth of video sharing websites. The findings concludes that those males who use the Internet for emotional pleasure and excitement, perceive video sharing websites to have greater usefulness, ease of use, substitutability, and content variety are more frequently using video sharing websites. With respect to service evaluation factors, content variety appears to mitigate the negative effects of content quality, loading speed, screen size, display resolution, and audio quality on video sharing websites.