Consumer trust in an Internet store
Information Technology and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
International Journal of Human-Computer Studies
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Examining technology acceptance by school teachers: a longitudinal study
Information and Management
Extended technology acceptance model of internet utilization behavior
Information and Management
Factors affecting engineers' acceptance of asynchronous e-learning systems in high-tech companies
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
A meta-analysis of the technology acceptance model
Information and Management
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Acceptance of e-commerce services: the case of electronic brokerages
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Exploring the effects of direct experience on IT use: An organizational field study
Information and Management
Information and Management
Exploring the potential effects of emoticons
Information and Management
Adoption of mobile Location-Based Services with Zaltman Metaphor Elicitation Techniques
International Journal of Mobile Communications
Journal of the American Society for Information Science and Technology
The adoption of university library Web site resources: A multigroup analysis
Journal of the American Society for Information Science and Technology
Antecedents of customer satisfaction with online banking in China: The effects of experience
Computers in Human Behavior
Journal of Information Science
e-Learning continuance intention: Moderating effects of user e-learning experience
Computers & Education
Exploring digital capital of automated cargo clearance business websites
Expert Systems with Applications: An International Journal
Antecedents of consumers' intentions to upgrade their mobile phones
Telecommunications Policy
The psychology behind QR codes: User experience perspective
Computers in Human Behavior
Expert Systems with Applications: An International Journal
Computers in Human Behavior
International Journal of Electronic Government Research
Information Resources Management Journal
Evaluating the perceived and estimated quality in use of Web 2.0 applications
Journal of Systems and Software
Determinants of use of social media tools in retailing sector
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
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Our study empirically examined how Davis's Technology Acceptance Model (TAM) helped managers predict a user's intention to revisit a website and how this changed over time as a user gained experience of the Internet and the website. The user's experience of the website played a moderating role. For less experienced users, perceived ease of use was found to be a more important factor in deciding to revisit the website, whereas perceived usefulness had more effect on more experienced users. Thus, web designers can identify and remove web factors that hinder user acceptance and address underlying obstacles to post-adoption usage. The novelty of the study consisted in applying TAM to a free-content website while considering the moderating effects of Internet and website experience. Significant practical implications can be derived from the results.