The psychological origins of perceived usefulness and ease-of-use
Information and Management
Predicting e-services adoption: a perceived risk facets perspective
International Journal of Human-Computer Studies - Special issue on HCI and MIS
Electronic commerce adoption: an empirical study of small and medium US businesses
Information and Management
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
Examining the technology acceptance model using physician acceptance of telemedicine technology
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Web Acceptance Model (WAM): Moderating effects of user experience
Information and Management
Don't just relate-advocate!: a blueprint for profit in the era of customer power
Don't just relate-advocate!: a blueprint for profit in the era of customer power
Journal of Theoretical and Applied Electronic Commerce Research
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
Information and Management
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
An empirical examination of application frameworks success based on technology acceptance model
Journal of Systems and Software
Understanding consumer acceptance of mobile payment services: An empirical analysis
Electronic Commerce Research and Applications
Journal of Theoretical and Applied Electronic Commerce Research
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The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of these technologies. The purpose of this article is to study factors affecting the acceptance of Social Media as a business strategy by Spanish retailers. A model that explains the adoption of Social Media tools has been created, on the basis of a technology acceptance model by adding the perceived strategic value, generating an extended model useful for academics and practitioners. The results confirm the central role played by the perceived ease of use of Web 2.0 in the process of its adoption as a business tool.