Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
The Future of Ideas: The Fate of the Commons in a Connected World
The Future of Ideas: The Fate of the Commons in a Connected World
The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifesto: The End of Business as Usual
Dot.con: How America Lost Its Mind and Money in the Internet Era
Dot.con: How America Lost Its Mind and Money in the Internet Era
Weblogs: Simplifying Web Publishing
Computer
Communications of the ACM - The semantic e-business vision
Web 2.0: hypertext by any other name?
Proceedings of the seventeenth conference on Hypertext and hypermedia
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
P2P's significance for eBusiness: towards a research agenda
Journal of Theoretical and Applied Electronic Commerce Research
Unleashing Web 2.0: From Concepts to Creativity
Unleashing Web 2.0: From Concepts to Creativity
Journal of Theoretical and Applied Electronic Commerce Research
Sustaining Web 2.0 services: A survival analysis of a live crowd-casting service
Decision Support Systems
Determinants of use of social media tools in retailing sector
Journal of Theoretical and Applied Electronic Commerce Research
Web 2.0, social networks and E-commerce as marketing tools
Journal of Theoretical and Applied Electronic Commerce Research
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There is considerable excitement about the notion of 'Web 2.0', particularly among Internet businesspeople. In contrast, there is an almost complete lack of formal literature on the topic. It is important that movements with such energy and potential be subjected to critical attention, and that industry and social commentators have the opportunity to draw on the eCommerce research literature in formulating their views. This paper assesses the available information about Web 2.0, with a view to stimulating further work that applies existing theories, proposes new ones, observes and measures phenomena, and tests the theories. The primary interpretation of the concept derives from marketers, but the complementary technical and communitarian perspectives are also considered. A common theme derived from the analysis is that of 'syndication' of content, advertising, storage, effort and identity.