Principles of Internet Marketing

Authors:
Ward A. Hanson
Affiliations:
-
Venue:
Principles of Internet Marketing
Year:
1999

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Abstract

From the Publisher:This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don聮t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization聮s marketing strategy.