Designing for usability: key principles and what designers think
Communications of the ACM
Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
Strategies for Ecommerce Success
Strategies for Ecommerce Success
Usability Engineering
e-Loyalty: How to Keep Customers Coming Back to Your Website
e-Loyalty: How to Keep Customers Coming Back to Your Website
Principles of Internet Marketing
Principles of Internet Marketing
Global Electronic Commerce: A Policy Primer
Global Electronic Commerce: A Policy Primer
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
Ontologies: A Silver Bullet for Knowledge Management and Electronic Commerce
Ontologies: A Silver Bullet for Knowledge Management and Electronic Commerce
Human-Computer Interaction (3rd Edition)
Human-Computer Interaction (3rd Edition)
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Integrating website usability with the electronic commerce acceptance model
Behaviour & Information Technology
Advice sharing between paired users in online travel planning
Journal of Theoretical and Applied Electronic Commerce Research
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A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in increasing the effectiveness of ecommerce web sites. Furthermore, it presents the application of a Multicriteria Satisfaction Analysis (MUSA) method to rank usability attributes in websites based on their competitiveness importance. A case study in eight e-tourism web-sites is presented as a demonstration of this work, the outcome of which will help usability specialists and e-commerce website developers to determine specific usability attributes that are more crucial to the overall usability and user satisfaction of a website. The results of the proposed approach suggest that for each e-commerce website certain usability attributes are likely to be more crucial to the success of the ecommerce website than others. Therefore, identifying the relevant usability attributes in advance through customers' feedback can be a great advantage to website developers if they want to have an edge over other competitors.