Groupware and social dynamics: eight challenges for developers
Communications of the ACM
Assessing IT usage: the role of prior experience
MIS Quarterly
Perceived critical mass effect on groupware acceptance
European Journal of Information Systems
Principles of Internet Marketing
Principles of Internet Marketing
An empirical study of smart card technology
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
International Journal of Human-Computer Studies
Computers in Human Behavior
Computers in Human Behavior
Understanding the consequences of information systems service quality on IS service reuse
Information and Management
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
Electronic Commerce Research and Applications
Predicting continuance in online communities: model development and empirical test
Behaviour & Information Technology
Motivations of Wikipedia content contributors
Computers in Human Behavior
Assessing blog-user satisfaction using the expectation and disconfirmation approach
Computers in Human Behavior
Factors mediating disclosure in social network sites
Computers in Human Behavior
Online social networks: Why do students use facebook?
Computers in Human Behavior
Acceptance of e-commerce services: the case of electronic brokerages
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Students' expectation, confirmation, and continuance intention to use electronic textbooks
Computers in Human Behavior
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New business models and applications have been continuously developed and popularized on the Internet. In recent years, a number of applications including blogs, Facebook, iGoogle, Plurk, Twitter, and YouTube known as Web 2.0 have become very popular. These aforementioned applications all have a strong social flavor. However, what social factors exert an influence onto their use is still unclear and remains as a research issue to be further investigated. This research studies four social factors and they are subjective norm, image, critical mass, and electronic word-of-mouth. A causal model of the satisfaction and continuance intention of Web 2.0 users as a function of these four social factors is proposed. Results indicate that user satisfaction with Web 2.0 applications significantly affects electronic word-of-mouth, which in turn significantly influences their continuance intention. In addition, subjective norm, image and critical mass all have a significant impact onto satisfaction, which in turn has an indirect significant influence on electronic word-of-mouth. Finally, all social factors have a significant direct impact on continuance intention. Finally, implications for service providers and researchers are discussed.