Assessing blog-user satisfaction using the expectation and disconfirmation approach

Authors:
Chung-Chi Hsieh;Pao-Li Kuo;Szu-Chi Yang;Shih-Han Lin
Affiliations:
Department of Industrial and Information Management, National Cheng Kung University, Tainan 70101, Taiwan;Department of Industrial and Information Management, National Cheng Kung University, Tainan 70101, Taiwan and Department of Management Information Systems, Tajen University, Pingtung 907, Taiwan;Department of Industrial and Information Management, National Cheng Kung University, Tainan 70101, Taiwan;Department of Industrial and Information Management, National Cheng Kung University, Tainan 70101, Taiwan
Venue:
Computers in Human Behavior
Year:
2010

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Abstract

The growing popularity of blogs has drawn an increasing amount of attention from corporations keen to expand market share and establish better customer relationships. It is thus imperative to probe into why some blogs attract a tremendous amount of interest and why they are sustainable. Although there are a number of studies exploring the factors underlying popular or successful blogs, few results have been reported from the integrated perspective of IS success and marketing. By segregating blog quality into information quality and system quality, this study investigates the linkage between blog quality and blog-user satisfaction within the expectation-disconfirmation paradigm. It establishes nine key constructs for blog-user satisfaction and tests the relationships among them. The results of this study provide directions for bloggers and system administrators to achieve higher levels of blog-user satisfaction by developing multi-faceted strategies based on the reported dimensions of blog quality.