The measurement of end-user computing satisfaction
MIS Quarterly
Explaining the role of user participation in information system use
Management Science
Task-technology fit and individual performance
MIS Quarterly
Empirical evaluation of the revised technology acceptance model
Management Science
Causality: models, reasoning, and inference
Causality: models, reasoning, and inference
Journal of Interactive Learning Research
An integrative model of information systems use in mandatory environments
ICIS '98 Proceedings of the international conference on Information systems
Learner outcomes in an asynchronous distance education environment
International Journal of Human-Computer Studies
An empirical study on predicting user acceptance of e-shopping on the Web
Information and Management
Factors affecting engineers' acceptance of asynchronous e-learning systems in high-tech companies
Information and Management
Internet self-efficacy and electronic service acceptance
Decision Support Systems
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
Understanding e-learning continuance intention: An extension of the Technology Acceptance Model
International Journal of Human-Computer Studies
The influence of system characteristics on e-learning use
Computers & Education
Examining the technology acceptance model using physician acceptance of telemedicine technology
Journal of Management Information Systems - Special section: Strategic and competitive information systems
A motivational model of microcomputer usage
Journal of Management Information Systems
Measuring e-learning systems success in an organizational context: Scale development and validation
Computers in Human Behavior
Computer Standards & Interfaces
Consumer adoption of mobile TV: Examining psychological flow and media content
Computers in Human Behavior
Animated demonstrations for learning procedural computer-based tasks
Human-Computer Interaction
A task-technology fit view of learning management system impact
Computers & Education
Using video and static pictures to improve learning of procedural contents
Computers in Human Behavior
Information Systems Research
Understanding the factors affecting online elderly user's participation in video UCC services
Computers in Human Behavior
The role of task-technology fit as users' motivation to continue information system use
Computers in Human Behavior
Information Systems Research
An empirical study of instructor adoption of web-based learning systems
Computers & Education
Task-technology fit and user acceptance of online auction
International Journal of Human-Computer Studies
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
Information and Management
The role of pleasure in web site success
Information and Management
Information and Management
Beyond self-efficacy: Measuring pre-service teachers' Instructional Technology Outcome Expectations
Computers in Human Behavior
A study of student satisfaction in a blended e-learning system environment
Computers & Education
Factors driving the adoption of m-learning: An empirical study
Computers & Education
Motivational factors that influence the acceptance of Moodle using TAM
Computers in Human Behavior
Assessing blog-user satisfaction using the expectation and disconfirmation approach
Computers in Human Behavior
A model of organizational employees' e-learning systems acceptance
Knowledge-Based Systems
Expert Systems with Applications: An International Journal
Designing a constructionistic framework for t-learning
EC-TEL'06 Proceedings of the First European conference on Technology Enhanced Learning: innovative Approaches for Learning and Knowledge Sharing
Expert Systems with Applications: An International Journal
Information technology adoption behavior life cycle: Toward a Technology Continuance Theory (TCT)
International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
Toward a mathematical model of motivation, volition, and performance
Computers & Education
Users' intrinsic and extrinsic drivers to use a web-based educational environment
Computers & Education
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The present study was framed using the Technology Acceptance Model (TAM) to identify determinants affecting behavioral intention to use YouTube. Most importantly, this research emphasizes the motives for using YouTube, which is notable given its extrinsic task goal of being used for procedural learning tasks. Our conceptual framework included two proximal antecedents of behavioral intention as proposed by the TAM - perceived usefulness and perceived ease of use. Additionally, the four first-order constructs of user satisfaction, content richness, vividness, and YouTube self-efficacy, as well as one second-order construct of content richness, were additionally incorporated into the framework by elaborating the theoretical structure. Sample data was collected from 432 respondents who were given the opportunity to engage in procedural learning through YouTube in a lab setting. The results derived from fitting the structural equation model on the sample indicated that behavioral intention was significantly influenced by both perceived usefulness and user satisfaction. Moreover, task-technology fit, content richness, vividness, and YouTube self-efficacy emerged as significant predictors of perceived usefulness. However, perceived ease of use was not significantly predictive of either perceived usefulness or behavioral intention. Our proposed model explained 43.8% of the variance in behavioral intention. Overall findings suggest that YouTube may augment its function as a common channel for procedural learning and instruction.