Determinants of adoption of high speed data services in the business market: evidence for a combined technology acceptance model with task technology fit model

Authors:
Margherita Pagani
Affiliations:
Management Department, Bocconi University, Milan, Italy
Venue:
Information and Management
Year:
2006

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Abstract

This paper presents a Business-Oriented Model of Factors that affect the adoption of wireless High Speed Data Services (HSDS). We reviewed business IT acceptance literature and developed an explorative survey of a sample of twelve companies in Europe and USA. From this, a theoretical model was created and hypotheses were formulated. Data were then collected on a sample of 1545 companies in USA and Europe. Based on these results, we developed a model that combined the key ideas of both TAM and TTF and showed that both were necessary in predicting wireless High Speed Data Service adoption.