Organizational factors affecting the success of end-user computing
Journal of Management Information Systems
International Journal of Man-Machine Studies
Training experiences and usage intentions: a field study of a graphical user interface
International Journal of Human-Computer Studies
Decision Support Systems - Special issue on economics of electronic commerce
Finance with a personalized touch
Communications of the ACM
The technology acceptance model and the World Wide Web
Decision Support Systems
Principles of Internet Marketing
Principles of Internet Marketing
Persuasion in Recommender Systems
International Journal of Electronic Commerce
Website browsing aid: A navigation graph-based recommendation system
Decision Support Systems
Determinants of online merchant rating: Content analysis of consumer comments about Yahoo merchants
Decision Support Systems
Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis
International Journal of Electronic Commerce
Task-technology fit and user acceptance of online auction
International Journal of Human-Computer Studies
The drivers of services on next-generation networks
Telematics and Informatics
Adding clicks to bricks: A study of the consequences on customer loyalty in a service context
Electronic Commerce Research and Applications
The evolution of corporate web presence: A longitudinal study of large American companies
International Journal of Information Management: The Journal for Information Professionals
Customer Knowledge Management and E-commerce: The role of customer perceived risk
International Journal of Information Management: The Journal for Information Professionals
The effect of searching and surfing on recognition of destination images on Facebook pages
Computers in Human Behavior
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Often interactive applications as customer communities and personalization are implemented on company web sites to support the customers. This article is based on the assumption that users' general experience with the Internet moderates the effects of these applications. The focus of the article is on the following variables: (1) customers' perception of how easy it is to use a web site, (2) customers' perception of the usefulness of a web site, and (3) customers' attitude to using a web site when the web site contains interactive applications such as personalization or customer community services. Results from an experiment show how general Internet experience moderates the effects of interactive applications.