The effect of searching and surfing on recognition of destination images on Facebook pages

Authors:
Sung-Bum Kim;Dae-Young Kim;Kevin Wise
Affiliations:
Department of Hospitality Management, University of Missouri, 220 Eckles Hall, Columbia, MO 65211, USA;Department of Hospitality Management, University of Missouri, 220 Eckles Hall, Columbia, MO 65211, USA;Charles H. Sandage Department of Advertising, 232 Gregory Hall, University of Illinois, IL 61801, USA
Venue:
Computers in Human Behavior
Year:
2014

Citing 15
Cited 0

Internet browsing and searching: user evaluations of category map and concept space techniques

Journal of the American Society for Information Science - Special topic issue: artificial intelligence techniques for emerging information systems applications
An exploratory study of customers' perception of company web sites offering various interactive applications: moderating effects of customers' internet experience

Decision Support Systems
The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator

Computers in Human Behavior
Facebook marketing: leverage social media to grow your business

Facebook marketing: leverage social media to grow your business
Feed me: motivating newcomer contribution in social network sites

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business
Cultural differences, experience with social networks and the nature of "true commitment" in Facebook

International Journal of Human-Computer Studies
eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence

Computers in Human Behavior
Effects of pacing and cognitive style across dynamic and non-dynamic representations

Computers & Education
A picture is worth a thousand words: A content analysis of Facebook profile photographs

Computers in Human Behavior
Learning about locomotion patterns from visualizations: Effects of presentation format and realism

Computers & Education
The usefulness of computer-based information to public managers

MIS Quarterly
News sharing in social media: The effect of gratifications and prior experience

Computers in Human Behavior
Review: Narrowing gender-based performance gaps in virtual environment navigation

Computers in Human Behavior
Investigating user experience in Second Life for collaborative learning

International Journal of Human-Computer Studies

Quantified Score

Hi-index	0.00

Visualization

Abstract

Social networking sites (SNSs) are playing an increasingly important role as information sources for tourists. Among the various types of SNSs, Facebook has become the leading site in terms of number of users and volume of content. Despite the proliferation of Facebook, however, there has been little research on its users' cognitive processes as they acquire visual images from photos. Particularly in the context of tourism and hospitality, one largely ignored area that warrants examination is individuals' recognition accuracy when acquiring visual information via Facebook. Based on LC4MP, this study examines users' ability to encode tourism information acquired from Facebook by differentiating the two types of information-search processing conditions, surfing and searching. After employing a visual-recognition test, the findings of this study indicated that participants recognized the photos they acquired from searching more accurately than the photos they acquired from surfing on destination Facebook pages. Further discussion and implications are provided in the text.