Profiles as Conversation: Networked Identity Performance on Friendster
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 03
A face(book) in the crowd: social Searching vs. social browsing
CSCW '06 Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work
Development of measures of online privacy concern and protection for use on the Internet
Journal of the American Society for Information Science and Technology
A familiar face(book): profile elements as signals in an online social network
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Changes in use and perception of facebook
Proceedings of the 2008 ACM conference on Computer supported cooperative work
Feed me: motivating newcomer contribution in social network sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The many faces of sociability and social play in games
Proceedings of the 13th International MindTrek Conference: Everyday Life in the Ubiquitous Era
The behavior chain for online participation: how successful web services structure persuasion
PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology
TRUST'11 Proceedings of the 4th international conference on Trust and trustworthy computing
Motives for Facebook use and expressing "true self" on the Internet
Computers in Human Behavior
Online social networks and older people
ICCHP'12 Proceedings of the 13th international conference on Computers Helping People with Special Needs - Volume Part I
Malaysian Facebookers: Motives and addictive behaviours unraveled
Computers in Human Behavior
Are there cultural differences in event driven information propagation over social media?
Proceedings of the 2nd international workshop on Socially-aware multimedia
The effect of searching and surfing on recognition of destination images on Facebook pages
Computers in Human Behavior
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Formed on an analysis of design practices, the behaviour chain model stipulates that social network designer's ultimate aim is to encourage users to adopt the social network site by entering a phase of true commitment. During this phase, social network users are driven to connect to known or unknown others by engaging in instrumental uses that create value and content and involve others, while staying active and loyal by investing time in the site. This paper investigates how designer's intentions, as captured by the behaviour chain model, materialise through users' reported practices in the social network site Facebook. A total of 423 Facebook users from 5 countries answered a questionnaire that allowed us to examine how 2 user characteristics, experience with the site, and culture, shape the nature of true commitment. Our findings show that experience with the site and even more so, culture, have an effect on users' motivations for using Facebook, as well as their instrumental uses and the time they invest on the site. This analysis reifies the behaviour chain model by allowing designers to understand how the features they design are embodied in users' practices.