Are there cultural differences in event driven information propagation over social media?

  • Authors:
  • Jianbo Yuan;Quanzeng You;Jiebo Luo

  • Affiliations:
  • University of Rochester, Rochester, NY, USA;University of Rochester, Rochester, NY, USA;University of Rochester, Rochester, NY, USA

  • Venue:
  • Proceedings of the 2nd international workshop on Socially-aware multimedia
  • Year:
  • 2013

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Abstract

In recent years, online social networks become popular across the world. The success of online social networks, such as Twitter and Facebook, have led to the emergence of similar social networks in many countries with different cultural backgrounds. For instance, Sina Weibo and Tencent Weibo are the most popular microblog services in China. One interesting question is what are the similarities and differences between these social networks. In particular, we are interested in finding out whether similar types of information propagates similarly or not on a similar kind of social network service. In this paper, we analyze two representative microblog service providers, Twitter from U.S. and Tencent Weibo from China. We focus on the patterns of event-driven information propagation. We employ several metrics to measure the differences in information propagation patterns on a variety of selected topic categories. Surprisingly, the preliminary results of our study show that there is no significant difference between the two platforms in terms of information propagation patterns. This opens up further investigations to understand the factors as work.