Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
Reinventing trust, collaboration and compliance in social systems
CHI '06 Extended Abstracts on Human Factors in Computing Systems
The behavior chain for online participation: how successful web services structure persuasion
PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology
International Journal of Human-Computer Studies
EcoIsland: a persuasive application to motivate sustainable behavior in collectivist cultures
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
Personalized healthcare self-management using social persuasion
ICOST'12 Proceedings of the 10th international smart homes and health telematics conference on Impact Ananlysis of Solutions for Chronic Disease Prevention and Management
Designing motivation using persuasive ambient mirrors
Personal and Ubiquitous Computing
| Hi-index | 0.00 |
Social networking sites persuade millions of users each day to adopt specific behaviors. To understand this phenomenon in the context of persuasive technology, we analyzed how persuasion takes place in leading social networking sites from two different countries: Facebook in the U.S. and Mixi in Japan. We compared the two services on four persuasion goals: creating profile pages, inviting friends, responding to content by friends, and returning to the site often. Our analysis reveals the differences and similarities in how Facebook and Mixi are designed to influence users toward the achievement of these four goals. In general, Facebook's persuasive design is more assertive and mechanistic, while Mixi's approach, by comparison, is subtle and indirect. These persuasion styles seem to map generally to cultural differences between the U.S. and Japan.