Social Science Computer Review
E-Commerce Recommendation Applications
Data Mining and Knowledge Discovery
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
How peer photos influence member participation in online communities
CHI '05 Extended Abstracts on Human Factors in Computing Systems
How users reciprocate to computers: an experiment that demonstrates behavior change
CHI EA '97 CHI '97 Extended Abstracts on Human Factors in Computing Systems
Working for Free? Motivations for Participating in Open-Source Projects
International Journal of Electronic Commerce
Investigating social software as persuasive technology
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
How to Build a Persuasive Web Application
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
"Hey World, Take a Look at Me!": Appreciating the Human Body on Social Network Sites
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Incorporating user motivations to design for video tagging
Interacting with Computers
International Journal of Human-Computer Studies
Proceedings of the 4th Information Interaction in Context Symposium
Friends don't lie: inferring personality traits from social network structure
Proceedings of the 2012 ACM Conference on Ubiquitous Computing
What should i read next?: awareness of relevant publications through a community of practice
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Structuring e-participation perspectives: mapping and aligning models to core facets
Proceedings of the 14th Annual International Conference on Digital Government Research
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The success of many online services today depends on the company's ability to persuade users to take specific actions, such as registering or inviting friends. We examined over 50 popular Web services of this kind to understand the influence processes and strategies used. We found that successful online services share a pattern of target behaviors that can be viewed as part of an overall framework. We call this framework the "Behavior Chain for Online Participation." This paper briefly presents the general idea of a behavior chain and applies it to understanding persuasion patterns found online. We then illustrate the Behavior Chain for Online Participation by applying it to the Web service LinkedIn and other popular services. Future research may identify behavior chains in other domains and develop new research methods for validating behavior chains.