"Hey World, Take a Look at Me!": Appreciating the Human Body on Social Network Sites

Authors:
Bernd Ploderer;Steve Howard;Peter Thomas;Wolfgang Reitberger
Affiliations:
Department of Information Systems, The University of Melbourne, Australia;Department of Information Systems, The University of Melbourne, Australia;Department of Information Systems, The University of Melbourne, Australia;ICT&S Center, University of Salzburg, Austria
Venue:
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Year:
2008

Citing 4
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Abstract

Social network sites (SNSs) such as Facebook have the potential to persuade people to adopt a lifestyle based on exercise and healthy nutrition. We report the findings of a qualitative study of an SNS for bodybuilders, looking at how bodybuilders present themselves online and how they orchestrate the SNS with their offline activities. Discussing the persuasive element of appreciation, we aim to extend previous work on persuasion in web 2.0 technologies.