How to Build a Persuasive Web Application

Authors:
Evan Rosenfeld
Affiliations:
Department of Electrical Engineering, Stanford University, Stanford, CA 94305-9505
Venue:
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Year:
2008

Citing 2
Cited 0

Persuasive Technology: Using Computers to Change What We Think and Do

Persuasive Technology: Using Computers to Change What We Think and Do
The behavior chain for online participation: how successful web services structure persuasion

PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology

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Abstract

Successful web applications are able to influence the behaviors of their users. The top 40 facebook applications were analyzed to determine the most persuasive ways of achieving such influence. This paper presents a framework of feedback loops for this purpose and then applies it within the context of facebook.