Web sites of the Fortune 500 companies: facing customers through home pages
Information and Management
ACM Computing Surveys (CSUR)
Finance with a personalized touch
Communications of the ACM
A robust and scalable clustering algorithm for mixed type attributes in large database environment
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
Implications of buyer decision theory for design of e-commerce websites
International Journal of Human-Computer Studies
BIRCH: A New Data Clustering Algorithm and Its Applications
Data Mining and Knowledge Discovery
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
Web Site Usability, Design, and Performance Metrics
Information Systems Research
On learning to predict web traffic
Decision Support Systems - Special issue: Web data mining
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Dynamic Conversion Behavior at E-Commerce Sites
Management Science
Online support for commerce processes and survivability of web retailers
Decision Support Systems
Understanding software project risk: a cluster analysis
Information and Management
What do we know about mobile internet adopters? A cluster analysis
Information and Management
Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)
Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science
The Effect of Web Site Perceptions on Initial Trust in the Owner Company
International Journal of Electronic Commerce
Weighted order-dependent clustering and visualization of web navigation patterns
Decision Support Systems
WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
Profiling Web Usage in the Workplace: A Behavior-Based Artificial Intelligence Approach
Journal of Management Information Systems
Co-evolving E-tail and On-Line Communities: Conceptual Framework
International Journal of Electronic Commerce
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site
International Journal of Electronic Commerce
Hi-index | 0.00 |
A Web site's conversion rate (the proportion of visitors who complete a desired action) is an important competitive metric. Web retailers invest significant effort in managing functionalities that can attract and convert visitors. Retailers' decisions are often based on tradition or simply follow competitors' efforts. The absence of an informed decision-making process usually leads to significant overlap in marketing efforts and investment in functionalities. This paper uses the two-step clustering algorithm to profile Web retailers in terms of Web site functionalities and Web performance metrics using data on the top 500 U. S. Web retailers ranked by their 2006 annual sales. The study finds an essential set of functionalities and indicates the presence of complementarities among sets of functionalities associated with significantly different rates of conversion and monthly visitation. It also finds different profiles for Web-only retailers versus those that have traditional channels in addition to the Web. These results may be useful for retailers in their decisions on providing Web site functionalities and in managing their conversion rates and other related metrics.