Co-evolving E-tail and On-Line Communities: Conceptual Framework

Authors:
Linda Macaulay;Kathy Keeling;Peter Mcgoldrick;George Dafoulas;Emmanouil Kalaitzakis;Debbie Keeling
Affiliations:
School of Informatics, University of Manchester;Manchester Business School, University of Manchester;Manchester Business School, University of Manchester;School of Computer Science, Middlesex University;Institute of Computer Science, Greece;University of Wales Institute, Cardiff
Venue:
International Journal of Electronic Commerce
Year:
2007

Citing 20
Cited 3

Multivariate data analysis (4th ed.): with readings

Multivariate data analysis (4th ed.): with readings
Net gain: expanding markets through virtual communities

Net gain: expanding markets through virtual communities
Lurker demographics: counting the silent

Proceedings of the SIGCHI conference on Human Factors in Computing Systems
The evolution of user behavior in a computerized conferencing system

Communications of the ACM
Designing for improved social responsibility, user participation and content in on-line communities

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Audience-specific online community design

Communications of the ACM - Supporting community and building social capital
Online Communities: Designing Usability and Supporting Socialbilty

Online Communities: Designing Usability and Supporting Socialbilty
Virtual Community: Homesteading on the Electronic Frontier

Virtual Community: Homesteading on the Electronic Frontier
Communities in Cyberspace

Communities in Cyberspace
Web credibility research: a method for online experiments and early study results

CHI '01 Extended Abstracts on Human Factors in Computing Systems
Online communities: focusing on sociability and usability

The human-computer interaction handbook
Social Profiles of Virtual Communities

HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 7 - Volume 7
A Typology of Online Communities and Community Supporting Platforms

HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
Sense of Virtual Community: A Conceptual Framework and Empirical Validation

International Journal of Electronic Commerce
Communities in the Digital Economy

International Journal of Electronic Commerce
A Conceptual Framework for Demographic Groups Resistant to On-line Community Interaction

International Journal of Electronic Commerce
Business Models and System Architectures of Virtual Communities: From a Sociological Phenomenon to Peer-to-Peer Architectures

International Journal of Electronic Commerce
Toward a Community-Oriented Design of Internet Platforms

International Journal of Electronic Commerce
The Internet, Value Chain Visibility, and Learning

International Journal of Electronic Commerce
The Economic Leverage of the Virtual Community

International Journal of Electronic Commerce

Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis

International Journal of Electronic Commerce
Virtual Community Loyalty: An Interpersonal-Interaction Perspective

International Journal of Electronic Commerce
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data

International Journal of Electronic Commerce

Quantified Score

Hi-index	0.01

Visualization

Abstract

This paper explores the problem of designing a Web site that meets the needs of both an evolving community and an evolving business. It reports a case study of a business that introduced an e-tail site and an associated on-line community. The site development used an existing community-centered development method. The study found that participants had different motivations for visiting the site-some only wanted product information and purchase, some were seeking social support and information, others sought a more intense experience and greater social involvement. Failure to recognize the separate needs of these clusters resulted in not fully achieving business-and community-building goals. The analysis of the relationship between Web site design, cluster needs, and business goals offers a conceptual framework for co-evolving community and business.