Audience-specific online community design

  • Authors:
  • Dorine C. Andrews

  • Affiliations:
  • Georgetown University, Washington, DC

  • Venue:
  • Communications of the ACM - Supporting community and building social capital
  • Year:
  • 2002

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Abstract

Not all people are easily drawn to the virtual community. Research indicates people of a certain age and lifestyle are indeed reluctant to interact online under any circumstances.