Connections: new ways of working in the networked organization
Connections: new ways of working in the networked organization
Asynchronous learning networks as a virtual classroom
Communications of the ACM
Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Virtual Community: Homesteading on the Electronic Frontier
Virtual Community: Homesteading on the Electronic Frontier
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Online communities: focusing on sociability and usability
The human-computer interaction handbook
The Pivotal Role of Community Building in Electronic Commerce
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 1 - Volume 1
A Typology of Online Communities and Community Supporting Platforms
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
Electronic Communities as Intermediaries: The Issues and Economics
HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
Toward virtual communities in rural Australia
International Journal of Electronic Commerce - Special section: Electronic commerce architectures: Chains, networks, and communities
Journal of Management Information Systems
File Sharing as a Form of Music Consumption
International Journal of Electronic Commerce
International Journal of Electronic Commerce
A Conceptual Framework for Demographic Groups Resistant to On-line Community Interaction
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The Role of Trust and Deception in Virtual Societies
International Journal of Electronic Commerce
Toward a Community-Oriented Design of Internet Platforms
International Journal of Electronic Commerce
Mustering Consent: Government-Sponsored Virtual Communities and the Incentives for Buy-in
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
The Economic Leverage of the Virtual Community
International Journal of Electronic Commerce
Influence of group member familiarity on online collaborative learning
Computers in Human Behavior
Co-evolving E-tail and On-Line Communities: Conceptual Framework
International Journal of Electronic Commerce
Understanding participant loyalty intentions in virtual communities
WSEAS Transactions on Information Science and Applications
IT takes a village: Virtual communities in support of education
International Journal of Information Management: The Journal for Information Professionals
Electronic Commerce Research and Applications
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The virtual community (VC) delivers an intangible service for social interactivity among its members. In many instances, social interaction is a key determinant of members' continual patronage of the VC, but until now VC loyalty has been studied mostly from a managerial perspective. This paper investigates VC loyalty from the perspective of interpersonal interaction among group members, treating interpersonal attraction and influence as antecedents to loyalty. It finds that the three interpersonal attraction factors (perceived familiarity, perceived similarity, perceived expertise) have a positive effect, direct or indirect, on VC loyalty via the mediation of normative influence. In addition to their implications for the academic study of VC loyalty, the results help explain the success of VCs like Facebook, because the design of these successful social media is consistent with the principles studied in this research. Interpersonal interaction factors also provide insights into the design and branding strategies of social media. VC managers are advised to design and brand the community site by facilitating member interaction because frequent member interaction promotes interpersonal attraction and influence, which in turn enhances member loyalty and ultimately builds the brand.