The logic of electronic markets
Harvard Business Review
A firm-level framework for planning electronic commerce information systems infrastructure
International Journal of Electronic Commerce
Virtual Community Loyalty: An Interpersonal-Interaction Perspective
International Journal of Electronic Commerce
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The farming community, in many parts of Australia, is widely dispersed and heavily dependent upon communication both within and outside the community. In this preliminary paper we explore the information needs and information flows of the rural sector and consider the farm as the potential focus of a virtual community. A virtual community may form a basis both for electronic commerce, in the traditional sense, and for rich telecommunications-mediated social activity. We describe factors apparently inhibiting the implementation of rural virtual communities in Australia and, finally, we introduce a research project that will evaluate a model of inhibiting factors for the development of virtual communities within a real-world rural setting.