Electronic Communities as Intermediaries: The Issues and Economics

Authors:
Ai-Mei Chang;P. K. Kannan;Andrew B. Whinston
Affiliations:
-;-;-
Venue:
HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
Year:
1999

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Abstract

In this paper, we explore the role of electronic communities as intermediaries in exchange relationships among community members and between community members and other interest groups such as marketers and advertisers from an economic perspective. In particular, we focus on the types of interactions that take place among community members and between community members and other interest groups and examine the economic issues involved in maintaining a healthy community. Deriving parallels from extant research in intermediation, we explore conditions and incentive mechanisms under which such communities could thrive on the Internet. We also draw on limited empirical examples from the World-Wide-Web in support of our hypotheses.