Activate interaction relationships between students acceptance behavior and e-learning

  • Authors:
  • Fong-Ling Fu;Hung-Gi Chou;Sheng-Chin Yu

  • Affiliations:
  • Department of Information Management, National Cheng-Chi University, Taipei, Taiwan;Department of Information Management, National Cheng-Chi University, Taipei, Taiwan;Department of Business Administration, Tung-Nan Technology Institute, Taipei, Taiwan

  • Venue:
  • APWeb/WAIM'07 Proceedings of the joint 9th Asia-Pacific web and 8th international conference on web-age information management conference on Advances in data and web management
  • Year:
  • 2007

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Abstract

The purpose and characteristics of e-learning are different from other Web applications. This paper uses an extended Technology Acceptance Model (TAM) to explain the motivation, attitude and acceptance behind participants of e-learning. The factors that determine Web quality include the external variables: system functionality, interface design, pedagogic and contents, as well as community. Perceived enjoyment was also added to this model as a factor. The empirical results indicated that the extended TAM explains the acceptability of on-line learning systems with high reliability, validity, and model fitness. All "beliefs" (user perceptions) - perceived usefulness, ease of use, and enjoyment - are good predictors of attitude and acceptance. Pedagogic, and content as well as community are important external factors that predict e-learning acceptance.