Measuring system usage: implications for IS theory testing
Management Science
Extending the TAM for a World-Wide-Web context
Information and Management
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Information Systems Research
International Journal of Electronic Commerce
Segmenting bank customers by resistance to mobile banking
International Journal of Mobile Communications
Exploring perceptions and use of mobile services: user differences in an advancing market
International Journal of Mobile Communications
Consumer value creation in mobile banking services
International Journal of Mobile Communications
M-banking services in Japan: a strategic perspective
International Journal of Mobile Communications
Mobile banking: concept and potential
International Journal of Mobile Communications
The new business potential with mobile commerce
International Journal of Mobile Communications
Determinants of behavioral intention to mobile banking
Expert Systems with Applications: An International Journal
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The perceived valuation factors for mobile trading services
International Journal of Mobile Communications
A cross-culture study on older adults' information technology acceptance
International Journal of Mobile Communications
An integrated adoption model for mobile services
International Journal of Mobile Communications
To use or not to use: understanding the factors affecting continuance intention of mobile banking
International Journal of Mobile Communications
Proximal sensing to detect symptoms associated with wheat curl mite-vectored viruses
International Journal of Remote Sensing
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M-banking is a channel through which banks interact with customers via mobile devices. M-banking is an emerging mobile commerce application. It is a challenging task for banks to encourage customers to continue using m-banking services, and attract new customers to the service. This study clarifies the differences in the thinking paths of users of m-banking services, and consumers who have not yet used m-banking services, in terms of their involvement. We prove that consumers equipped with more product knowledge tend to pay more attention to the information in relation to product attributes, rather than the peripheral information, which does not consider the advantages and disadvantages of products. These findings can serve as reference for banks in the formulation of different marketing strategies and promotional campaigns targeted at both existing users and consumers who have not adopted m-banking services.