Consumer behaviour in the mobile telecommunications' market: The individual's adoption decision of innovative services

Authors:
Ioanna D. Constantiou
Affiliations:
Department of Informatics, Copenhagen Business School, Howitzvej 60, DK 2000 Frederiksberg, Denmark
Venue:
Telematics and Informatics
Year:
2009

Citing 13
Cited 5

Understanding mobile handheld device use and adoption

Communications of the ACM - Mobile computing opportunities and challenges
From the Web to the Wireless Web: Technology Readiness and Usability

HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 1 - Volume 01
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model

Information and Management
Design requirements for mobile TV

Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Can small be beautiful?: assessing image resolution requirements for mobile TV

Proceedings of the 13th annual ACM international conference on Multimedia
Exploring factors affecting the adoption of mobile commerce in Singapore

Telematics and Informatics
Value-based Adoption of Mobile Internet: An empirical investigation

Decision Support Systems
The four incremental steps toward advanced mobile service adoption

Communications of the ACM - Smart business networks
Mobile TV - To Live or Die by Content

HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
How low can you go? The effect of low resolutions on shot types in mobile TV

Multimedia Tools and Applications
Economic factors and diffusion of IP telephony: Empirical evidence from an advanced market

Telecommunications Policy
Exploring perceptions and use of mobile services: user differences in an advancing market

International Journal of Mobile Communications
User acceptance of information technology: toward a unified view

MIS Quarterly

Assessing user experiences and usage intentions of m-banking service

International Journal of Mobile Communications
A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)

International Journal of Mobile Communications
The perceived valuation factors for mobile trading services

International Journal of Mobile Communications
Impact of zooming and enhancing region of interests for optimizing user experience on mobile sports video

Proceedings of the international conference on Multimedia
Attribute perceptions as factors explaining Mobile Internet acceptance of cellular customers in Germany - An empirical study comparing actual and potential adopters with distinct categories of access appliances

Expert Systems with Applications: An International Journal

Quantified Score

Hi-index	0.00

Visualization

Abstract

Research in the adoption of innovative services in mobile communications markets has not offered a comprehensive explanation of how the individual makes a choice. This article proposes a theoretical framework for the analysis of the adoption decision of innovative mobile services such as mobile TV. The decision to adopt the service can be viewed as a choice based on two cognitive processes of reasoning and referencing, as postulated in behavioural decision making. The framework has both theoretical and practical value. From a theoretical perspective, it illustrates the manner in which referencing and reasoning influence the individual's decision to adopt innovative services in the mobile telecommunications market. From a practical perspective the framework offers a market analysis tool which can generate useful insights for the vendors.