From the Web to the Wireless Web: Technology Readiness and Usability

Authors:
Anne P. Massey;Vijay Khatri;V. Ramesh
Affiliations:
Indiana University;Indiana University;Indiana University
Venue:
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 1 - Volume 01
Year:
2005

Citing 0
Cited 7

A conceptual framework and propositions for the acceptance of mobile services

Journal of Theoretical and Applied Electronic Commerce Research
User Technology Readiness Measurement in Fingerprint Adoption at Higher Education Institution

ICCSA '08 Proceedings of the international conference on Computational Science and Its Applications, Part II
Linking stakeholder salience with mobile services diffusion

International Journal of Mobile Communications
Consumer behaviour in the mobile telecommunications' market: The individual's adoption decision of innovative services

Telematics and Informatics
Does culture affect the adoption of advanced mobile services?: a comparative study of young adults' perceptions in Denmark and the UK

ACM SIGMIS Database
Factors influencing the adoption of personalisation mobile services: empirical evidence from young Australians

International Journal of Mobile Communications
A Meta-Analytical Review of Empirical Mobile Usability Studies

Journal of Usability Studies

Quantified Score

Hi-index	0.00

Visualization

Abstract

The mobile-phone industry cannot rely solely on growth in subscriber demand for voice service. Rather, a potential new source of revenue - mobile data services - is being introduced. Carriers and content providers have made significant investments and advances to enable next generation data or "wireless Web" services and mobile, "m", - commerce. In this paper, we focus on two areas related to the m-commerce experience: the technology readiness (TR) of consumers and wireless Web interface usability. We propose that TR - the propensity of consumers to embrace and use new technologies - may provide explanations of consumer needs and desires as related to usability. We present the results of a study in which we examine this relationship as well as how TR affects web and wireless Web site evaluations. Ultimately, a deeper understanding of the TR-usability relationship may facilitate the efforts of carriers and content providers regarding mobile data marketing and design strategies.