Management Science
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Mobile communications in the twenty-first century city
Wireless world
Identifying Spatial Segments in International Markets
Marketing Science
HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 3 - Volume 3
A Marketing Model for Mobile Wireless Services
HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 3 - Volume 3
Understanding mobile handheld device use and adoption
Communications of the ACM - Mobile computing opportunities and challenges
From the Web to the Wireless Web: Technology Readiness and Usability
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 1 - Volume 01
A qualitative cross-national study of cultural influences on mobile data service design
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
Design requirements for mobile TV
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Can small be beautiful?: assessing image resolution requirements for mobile TV
Proceedings of the 13th annual ACM international conference on Multimedia
Exploring factors affecting the adoption of mobile commerce in Singapore
Telematics and Informatics
What do we know about mobile internet adopters? A cluster analysis
Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
The four incremental steps toward advanced mobile service adoption
Communications of the ACM - Smart business networks
Mobile TV - To Live or Die by Content
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
How low can you go? The effect of low resolutions on shot types in mobile TV
Multimedia Tools and Applications
Economic factors and diffusion of IP telephony: Empirical evidence from an advanced market
Telecommunications Policy
Exploring perceptions and use of mobile services: user differences in an advancing market
International Journal of Mobile Communications
International Journal of Mobile Communications
The critical role of consumer behaviour research in mobile commerce
International Journal of Mobile Communications
ICMB '08 Proceedings of the 2008 7th International Conference on Mobile Business
Consumer adoption of mobile TV: Examining psychological flow and media content
Computers in Human Behavior
Personal TV: a qualitative study of mobile TV users
EuroITV'07 Proceedings of the 5th European conference on Interactive TV: a shared experience
A Framework for the Quality Evaluation of B2C M-Commerce Services
International Journal of Handheld Computing Research
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Mobile TV has been rapidly adopted in the Asian markets such as South Korea and Japan, whereas in Europe the diffusion has been slow and the services less popular. The present study explores the relationship between young adults' perceptions of value elements and their adoption intentions of mobile TV. Building on the theory of reason-based choice from the behavioural economics field, the study investigates how culture affects; 1) the perceived costs and the perceived benefits relationships with the adoption intentions, and 2) the preferences for particular mobile TV services. The data collection is based on a survey conducted in two different cultural contexts in Europe; Denmark and the UK. The results of the study show that culture moderates the relationship between perceived benefits and adoption intentions, whereas the relationship between perceived costs and adoption intentions is not affected by culture. Culture also affects the preferences for several entertainment services offered by mobile TV.