The perceived valuation factors for mobile trading services

Authors:
Kuang-Hsun Shih
Affiliations:
Department of Banking and Finance, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan
Venue:
International Journal of Mobile Communications
Year:
2010

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Abstract

This study adopts a method proposed by Ou Yang et al. (2008), to discuss cause effect relationships and the relevant importance of investors' intentions to use a Mobile Trading System (MTS). The findings suggest that psychological risk is the overall core principal indicator of investors' evaluations. Interestingly, commission discount and gifts are perceived as relatively unimportant. Telephone trading still attracts the attention of investors owing to its benefits of space and time, as well as lower performance risk.